Running any PPC campaign has always been exciting, but failing to yield good profits can make it very disappointing. Every business has gone into paid advertising, hoping that it will take them up the ladder, only to realise how quickly the available budgets disappear. The truth lies in the fact that PPC is not just about getting hold of keywords; it is also about knowing all the keywords that are not a candidate for selection. Herein lies negative keywords.
How does that sound? Let’s delve into what you need to know about negative keywords and how they can improve performance, save money, and boost ROI.
What Are Negative Keywords?
One seeks to find negative keywords to enlist in their campaigns so that their ads never show for unrelated searches. For example, if one is selling expensive shoes, searches like those for “cheap shoes” should not be places for your ad. Negative keywords help filter unqualified leads so that the budget can be spent only on meaningful clicks.
Type some industry keywords into Google. Which unrelated terms come up? That is the first step in building your negative keyword list. If you need any professional help in it, an agency like King Kong is the best option.
Why Negative Keywords Improve PPC Performance
- Save Money on Unnecessary Clicks
Every click costs money. By eliminating terms that do not match your offering, you avoid paying for people who were never going to convert.
- Increase CTR
When the advertisement is shown to the right person, it is more likely to be clicked by them; relevancy will thus drive higher CTR.
- Improve Conversion Rate
The traffic you keep after filtering out irrelevant searches is more qualified, and it translates into better chances for conversion.
- Increase Quality Score
Relevance is rewarded in Google Ads, a factor affecting quality score. These ads get clicked more by the right audience, thereby increasing your quality score and eventually reducing your CPC.
How to Build an Effective Negative Keyword List
- Discover Reports for Search Terms: See what users have been searching for when your ad is triggered; any irrelevant phrases should go on to your negative keyword list.
- Think Like Your Customer: Thinking “What kind of searches wouldn’t apply to my product or service?” is one of the best things one can do.
- Use Keyword Tools: Tools like Google Keyword Planner will help you discover some variations that you might have missed.
- Update Regularly: Negative keywords are not “set and forget”. Keep on refining the list along with your running campaigns.
Why Work with Experts?
Negative keyword mastery accounts for one part of PPC success. The entire journey stretches from ad copy to targeting to bids. It is here that collaborating with a formidable team can help in a vast manner. A PPC agency in Australia will work with businesses, fine-tuning their PPC campaigns so that every dollar is well spent. So consider using their expertise to avoid common mistakes and scale your campaign with confidence.
Final Thoughts
Having negative keywords doesn’t only entail the removal of unwanted searches, but it also refines your advertising campaigns to meet the expectations of your target market. This will enable the advertisement to save the budget from wastage and directly focus on qualified traffic to generate better returns on investment, increase conversions, and optimise usage of the budget.
